Residential property specialist Deacon rebranded to Gallagher

rebranding - paints

Specialist residential property broking business, Deacon, will be rebranded as Gallagher on 5 December, the consolidator has confirmed.

Gallagher bought Deacon in 2013.

Deacon, which now has a team of over 50 people, was established in 1989 and specialises in buildings insurance for residential blocks of flats and buy-to-let properties. The business currently provides cover for properties worth over £15bn across the UK.

The global giant highlighted that day-to-day contacts remain unchanged for Deacon’s clients.

It is the latest in a string of rebrands with Gallagher having a track record of bringing purchases under the group name.

This year it has rebranded specialist retail marine broker Coleman Marine, bought in 2019 as part of the deal for Stackhouse Poland, and having made its first broker purchase in Ireland in June rebranded Innovu last month.

Bollington, snapped up at the start of 2021, took on the parent company’s branding in October of the same year.

Springboard

James Collins, managing director of Deacon said: “Deacon has been part of Gallagher for almost 10 years and having our team operating under the Gallagher brand will give us a springboard for further growth within the property sector.

“Clients can be reassured that our existing team remains in place and they will continue to receive the same high quality service from the individuals they know, that understand their insurance needs, and who will continue to provide the same levels of commitment and service across underwriting, claims, operations and account management.”

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Interview: Melissa Collett

Melissa Collett left the CII at the end of May. A champion of professionalism and customer fairness, she has some wise words for an insurance industry on the brink of change.

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