Steve Dukes named Confused CEO

Steve Dukes, CEO, Confused
Photo: Confused

Steve Dukes was promoted from chief operating officer to CEO at aggregator Confused, succeeding Louise O’Shea.

O’Shea stepped down after nearly six years in the post.

RVU, which bought Confused from Admiral in 2021, also owns Uswitch and Money.co.uk. It snapped up short-term motor insurance specialist broker Tempcover last year.

Dukes, pictured, joined Confused in 2019 as its first-ever chief operating officer.

RVU detailed that before this he served in product leadership and general management roles within the financial services and e-commerce sectors, including as chief executive at Commuter Club.

Leader

Tariq Syed, chief executive of RVU, said: “Steve is a proven product and business leader who we are confident will drive forward the next generation of innovation in our services and enable Confused to continue to support its customers for many years to come.

“I would like to thank Louise for leading the business over a significant period of transformation and growth.”

Dukes said: “Over the past 12 months, we have seen a significant change in the insurance industry and a challenging economic climate.

“We will work closer than ever with our partners to get better deals, and improve our proposition so that we’re providing the best possible service for our customers.

“Confused is a fantastic brand, with a strong history, firmly rooted in South Wales. I’m humbled by how dedicated our team is to delivering for consumers at a time where getting the best value for services is more important than ever.”

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